Stefani Greenberg and Desirée Gruber, the founders of Theodora and Callum, the very cool fashion company, were recently visiting Marrakech on what they called “a voyage of inspiration.” I was honoured to be asked by their public relations company to organise a dinner where they could meet creative locals. From the fields of architecture, fashion, furniture, interiors and jewellery, I assembled a dozen Marrakech-based designers to meet with these brilliant and achieved New Yorkers.
Our local friends included Julie Klear, the co-founder with her husband Moulay Essakalli of Zid Zid Kids, Alessandra Lippini and Fabrizio Bizarri of Ministerio del Gusto, Malak Laraki and Amin Kabbaj, architects, both Board Members along with me of the Marrakech Biennale founded by Vanessa Branson. The next edition will start on February 26th, 2014. During these days, Marrakech’s usual creativity will be humming at an exponential scale.